![]() ![]() The new reservation, for the same hotel, cost a total of 548, equivalent to 586.03 USD, according to my credit card pending. Thinking more broadly than the core use case of users actively seeking to make reservations, I decided to improve the experience of encouraging users to book reservations at popular restaurants they intend to go to when they don't yet know that reservations are advised. After some additional probing with the front desk, they records show the the reservation had been cancelled back on January 4th, but they are unable to see any correspondence between Priceline and the supplier, etc. What about a Yelp experience in which a user looks up a popular restaurant on Yelp, goes to the location and finds out that they should've booked a table in advance? In this situation, the Yelp user does NOT know that they need to make a reservation and Yelp's greatest asset, its user-generated restaurant reviews, is turned into a poor user experience. One major assumption about the task flow is that the user knows they need to make a reservation. Not being able to get a table for the desired timeslot.Not liking the nearby selection of restaurants. ![]() In the task flow above, the magenta rectangles identify the biggest moments of friction a user encountered during the reservation process: How often do you cook at home each week?.Do you eat out at restaurants with other people? If so, typically who?.How often do you like to eat out each week?.In the spirit of Steve Blank, I “got out of the building” and conducted guerilla user tests with 7 people who could conceivably afford to eat out at restaurants on a regular basis, namely by visiting a food court frequented by professionals in the area. Anthonys Clam House & Grill Fort Lauderdale Buy Reservations. Buy a Verified Reservation From Someone Who Doesnt Need Theirs Anymore. With this assumption laid out, I drafted a script for a brief usability test. Getting a Reservation at Anthonys Clam House & Grill Fort Lauderdale for Today or Tomorrow is Easy. I hypothesized that not many people knew about Yelp Reservations and would not successfully reserve a table if prompted to do so. (Disclaimer: I am not affiliated with Yelp.) Empathizing with Users Usability Testing I decided to put the usability of Yelp Reservations under the test with a series of design exercises. Yelp recently kicked off a marketing campaign to promote Yelp Reservations in San Francisco with a billboard near the 4th and King Caltrain station and television commercials.Īs an avid Yelp user, I wanted to learn how visible this feature was in the application itself. ![]()
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